The Company’s major business is property development for sale business. The Company has been developing residential property projects, including housing estates, and both horizontal and vertical condominiums. From the past until present, the Company has been developing altogether 44 projects, including 8 projects developed and launched for sale prior to 2002 worth a combined 4,877 million Baht and 36 projects launched since 2002 worth a combined 74,897 million Baht, as follow:

Controlling quality, duration as well as construction costs and creating consumers’ confidence, the Company adopts policy of partial pre-building houses before launch for sale of the Company’s housing estate projects, beginning in 2002. The policy has been fully adopting since 2003 until now.

The Company adopts housing construction business as another type of strategy of project sale. In 2002, the Company proposed 2 options to customers, including pre-building housing project and build to order houses. If customers purchased build to order houses, they could specify details for materials and types of interior decoration to be coincident with their different demand and usable areas. The Company would build houses for customers after they received land ownership transfer in the Company’s projects. However, the Company adopted pre-building house policy only since 2003 to be built within the Company’s new projects with maintaining decoration and designing houses reflecting individual customers’ identity.

In 2008, the Company expanded business into service apartment business under “10-Face Service Residence (“10-Face”). It was established in Ruamrudee Soi 2. The location is downtown Bangkok surrounded by many office buildings. Hotels and service apartments in the area were limited at the time. As a result, “10-Face” was high potential in term of competition and could respond well to customers’ demand. “10-Face” was decorated with inspiration from Ravana of Ramayana epic. The project comprised 79 units, including 59 one bedroom units and 20 two bed rooms units with various facilities, such as Wanara restaurant, Sida pub, fitness room, swimming pool, shuttle car service from 10-Face-Ploenchit electric rain, Wi-Fi internet etc. The service was launched in July 2008.

Company pays attention to creating good relationship with customers as it realizes that the relationship does not finish after the customers make full payment for the property. Consequently, the Company establishes an agency for project’s management and extending service to customers in projects which are developed by the Company. The service begins after the property is delivered to the customers so that the property project’s good environment is maintained before housing estate’s or condominium’s juristic person is established. Moreover, the Company also provides inspection and maintenance service include the service representative to purchase, sell and rent to the customer in the Company’s project.

Based on Company’s experiences, knowledge and expertise coupled with database of assets of property business collected by the Company, resulting in the Company’s credibility among both domestic and foreign investors, the Company has been trusted by foreign investors to help them assess assets’ prices of property sector. The Company also entered into joint venture with investors to participate in bidding for assets with concentration on auction for credit portfolio in property business. As local financial institutions are still exposed to significant amount of non-performing loans (NPL) and non-performing assets (NPA), the Company, consequently, offers service of assets management for these financial institutions or asset management companies established as a tool to resolve the financial institutions’ NPLs. Additionally, the Company also sets a target to buy NPA from the financial institutions for project management.