Marketing - Biddable Media Specialist

In-depth knowledge of biddable channels, including but not limited to PPC/ Display/ Social Media.
To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/ project.
To set up, optimize, implement campaigns across the accounts in line with the corporate/campaign goals and objectives.
To manage budgets in line with the target KPIs and strategies
To measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand campaign performance, market trends, and consumer behavior.
To carry out regular optimization for a number of assigned ongoing accounts, ensuring the efficient day-to-day management of the campaigns.
To produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the key performance indicators.
To work closely with the digital marketing team to ensure that each campaign is kept up-to-speed with progress and results.
To freely share knowledge, insight, best practice, tactics and ideas to the team and ensure your knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources.

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