Noble Development Public Company Limited (Noble) is moving forward at full speed to continue the success of the brand ‘NUE’ for the new market segment with an affordable price around THB 2-3 million, which responds well to the purchasing power of the target market. The condominium projects under the brand ‘NUE’ are in new urban epicenters, next to existing mass transit lines and extensions. The brand has been very successful since its first introduction in 2018 with “NUE NOBLE CHAENGWATTANA” and “NUE NOBLE SRINAKARIN – LASALLE” in late 2019. Both projects were very successful as they gained overwhelming responses just within the presale period. In the second half of 2020, the Company is forging ahead to consecutively launch 3 NUE condominium projects, starting with “NUE NOBLE NGAMWONGWAN”, next to Chula Kasem Station, MRT Brown Line and near 5 mass transit lines, which notably received impressive responses from the recent exclusive booking at Sales Gallery and online booking, followed by “NUE NOBLE RATCHADA – LAT PHRAO”, next to Skytrain and Subway, and “NUE NOBLE FAI CHAI – WANG LANG”, next to Fai Chai Station. All 3 NUE projects point out the brand’s highlights consisting of a wide frontage unit layout, an extensive range of facilities, and an affordable price.
Mr. Arat Sawatatat, Chief Business Development Officer of Noble, revealed that “NUE NOBLE NGAMWONGWAN has become very successful from the exclusive booking at Sales Gallery and online booking, generating sales more than 50 percent of project value worth THB 1,800 million within three weeks after the launch from domestic customers who made a payment for the contract and booking already. We also expect to further achieve sales of 20 percent from overseas markets and will accomplish total sales of about 70 percent beyond the target shortly. With the strategic location next to MRT Chula Kasem and near 5 mass transit lines: The Brown Line, The Purple Line, The Pink Line, The Red Line and The Green Line, the project is undoubtedly on the finest area of Ngamwongwan which is an important transportation hub, a convenient area for living, and a perfect opportunity for residential, investment and rental purposes at the price starting only THB 1.59 MB*”.
With a very impressive response, the Company is ready to meet the rising market demand with more NUE condominium projects on two locations: Ratchada-Lat Phrao and Fai Chai intersection. For NUE NOBLE RATCHADA – LAT PHRAO, a newly launched project in late July, Mr.Theeraphon Voranithiphong Director & Chief Business Development Officer of Noble, said “The project, worth about THB 2,000 million, is our first joint venture project with U City Public Company Limited, an affiliate of BTS Group Holdings Public Company Limited, entering into 50: 50 agreement for this residential project development. As the project is situated in the heart of Ratchada-Lat Phrao, next to MRT Lat Phrao (The Blue Line) and Ratchada Station (The future Yellow Line to be fully operated by 2022 before the project’s construction is completed), we are confident that this project will fit all urban lifestyle needs completely. Also, it presents NUE brand’s highlights which suit modern lifestyles, including wide frontage units with spacious and well-functioning space, full of comfort and an extensive range of facilities, covering the area of about 3,000 sq.m.”. NUE NOBLE RATCHADA – LAT PHRAO now welcomes you to visit show units and be the first to book exclusive units at Sales Gallery with the price starting only THB 2.39 million. Online booking is available only on August 16, 2020 with special offer, worry-free full refund!.
The next project to be launched in mid-August is NUE NOBLE FAI CHAI - WANG LANG, the first high-rise condominium project from Noble located in Thonburi area. The project worth THB 1,200 million, is situated in the heart of Fai Chai- Wang Lang intersection, only 80 meters from Fai Chai station, which is part of the MRT Blue Line Extension (Bang Sue-Tha Phra) connecting Thonburi side and Phra Nakhon side together. Besides, the project is surrounded by universities, shopping malls and close to Wang Lang Market, one of Bangkok’s most bustling markets famous for street food and shopping. From the market, you can easily take a cross-river ferry to Tha Tien and Phra Arthit Pier to experience the charm of Bangkok’s Riverside. This is a truly ideal location that blends the uniqueness of an old town and urban conveniences harmoniously. Therefore, with the potential of the project’s location and the project itself, NUE NOBLE FAI CHAI - WANG LANG will surely be another success of the brand ‘NUE’ that receives a great deal of attention from both domestic and overseas customers.
The Company is confident that these latest 3 projects from NUE brand will be able to meet the demand of buyers looking for condominiums along mass transit lines, close to lifestyle venues, and suitable for both residential and investment purposes. Moving forward, the Company has planned to launch at least 3 more NUE condos in 2021 to further expand the target market of the brand. Mr. Arttavit Chalermsaphayakorn, Chief Financial Officer of Noble, said “We are certain to achieve full-year revenue of more than THB 10,000 million from the transfer of completed projects worth approximately THB 8,600 million and from the selling of more units from completed projects with the total value of THB 1,400 million. Also, the Company has a total sale backlog of more than THB 15,000 million, which will be realized in the next 3 years.”
About Noble Development Public Company Limited
Established in 1991, Noble Development has been very successful throughout the past three decades. The company became a listed company on the Stock Exchange of Thailand in 1997 with ticker symbol “NOBLE”. The company develops various residential projects, ranging from single house to townhouse, as well as low-rise and high-rise condominiums. It is committed to offering innovative concepts to create living experience that is beyond expectation. All Noble projects reflect Noble’s commitment, creativity and passion to address modern consumers’ changing lifestyle and living experience.
For further information, please contact
Yada Thangthong, Marketing and Public Relations Department
Email: [email protected] Tel: 02-251-9955 ext. 2025