Noble Development PCL celebrates 25 years as a property brand which has dared to “be different”, a mantra in its DNA from the beginning, 25 years ago. The company is now reinforcing its leadership of the urban condo market by launching its first high-end project on Sukhumvit Soi 33 with budgets of 80 million baht.

Mr. Kitti Thanakitamnuay, Chief Executive Officer of Noble Development Public Co., Ltd., “To celebrate our 25th anniversary, Noble has devised a corporate campaign, “Believe in Your Soul”, to emphasize “Be Different, Be Noble”, which has been in Noble’s DNA throughout the 25 years of its existence. The Noble concept is communicated through design of living spaces to encompass new possibilities for living. From our early past, Noble’s projects have been out of the ordinary and exceeded the expectations of residents. For instance, Noble Park was a low-rise Condo House project conceived in 1991. This revolutionized Bangkok’s property industry with a clustering of residences bringing the main road into a communal parking area, so that all the houses fronted a large communal space for relaxation which was both well shaded and free of vehicles. Our Noble Home project of detached houses with curved roofs was a design breakthrough, both in the actual design and materials used. Noble Neo City was another low-rise development of houses and condos in three story blocks, with two units per story. Each unit had its different outstanding features, while the extensible houses could be enlarged in 4 stages corresponding to different stages of life. In the present era, Noble still challenges the property business by offering different designs for living, in the new context of Bangkok’s urbanites following the city’s rapidly changing growth. For instance, the design of L-shape and U-shape houses in Noble Tara and Noble Wana uses space to give residents personal space indoors, but bringing them close to nature in every part of their house. Revolve Living is another new concept of urban living in the right-sized condo for residents in the heart of Bangkok that is accessible for younger people. It gives a 25-28 square-metre room a useful width of five metres, applicable to bedrooms, living rooms and studios in Noble Revolve. Meanwhile, Noble Ploenchit is a Perfection of minimalist skyscraper set in a 4 rai of lush, serene garden for maximum privacy, including a Private Lift for every unit. All these are just a fraction of our many innovative and groundbreaking high- and low-rise projects.”

Noble’s first high-rise condo of the year is the “Noble BE33” project, a new condo convenient for the lifestyle of Sukhumvit Soi 33, with the slogan “FLIP TO REVEAL YOURSELF”, located just 320 metres from the Skywalk to BTS Phromphong (a future road exit), and starting at only 210,000 baht per square metre.

Mr. Sira Udol, Executive Vice President of Noble Development Public Co., Ltd., said, “Since Noble’s previous successes of launching projects in the Sukhumvit Area, there has continued the current heavy demand for condos along the BTS Sukhumvit Line, boosted by the enduring popularity of investment in high-end accommodation in the Sukhumvit Area among both Thais and foreigners, both to live in themselves and to let out to others. Last year over 77,000 expatriates came to work in Thailand, and this group still overwhelmingly favours the Sukhumvit, Sathorn and Lumphini areas. In particular, Sukhumvit Road remains the gold standard for business (CBD Grade A). Demand for offices and residential accommodation has increased greatly owing to its location on the BTS line. To best respond to Bangkok’s growth, Noble is opening a new condo project, Noble BE33, on the strategic site of Sukhumvit Soi 33.

Noble BE33 is a site of outstanding potential, surrounded by high-end lifestyle and entertainment options, and close to the new fashion district centered on The newly-remodelled Emporium, and The brand new EmQuartier and EmSphere, opening shortly. The area also features leading businesses, schools and hospitals available to every lifestyle, both day and night. It is perfect for the diverse lifestyles of modern people. Whether buying to live or to let, it is a very worthwhile investment.

The designs focus on incorporating Noble’s distinct identity. External and internal features are designed for effortless luxury in timeless modernist styles. The project is a single tower block of 31 floors comprising 277 units. The entire project is on 2-0-5.91 rai and total investment is 3.3 billion baht.

Rooms are sized at 34-43 square metres. One-bedroom units have a living room of 51-69 square metres, Two-bedroom units, 76 square metres, while Three-bedroom and Penthouse units range from 109-139 square metres. A special Single Corridor adds extra privacy for the residents of every unit. Other premium facilities include a large Reflective Lobby with mirrors facing every direction which can change their views all day to reflect the refreshing greenery of the external garden and give light from inside during the night. A separate Semi-Outdoor area connects to a common area of over 1,000 square metres. Sky infinity Edge Pool on the top floor is 25 metres long, and is located with the Sky Garden and Sky Fitness, giving full views of the city. 24-hour security gives increased confidence with CCTV systems and Key Card access to every room. Security guards continuously patrol the area 24 hours a day. Prices start at 210,000 baht per square metre.

Flip to Reveal Yourself at the new condo “Noble BE33”, just 320 metres from the Skywalk to BTS Phromphong (a street exit due shortly). Show rooms are available to view and reservations can be made from 5 -18 June, 2015 at the Sales Office and on June 21, 2015 at the The Okura Prestige Bangkok Hotel by BTS Ploenchit. For more information contact 02 251 9955 or www.noblehome.com