Noble celebrates 30 years of success, reaffirming its core belief ‘be different’, with the plan to launch 11 new projects in 2021

Noble Development Public Company Limited (“the Company”) celebrates the 30th anniversary with the continual commitment to move forward unceasingly as the leading property developer in Thailand. The Company also holds firm to its core belief ‘be different, be noble’ which has long been our main philosophy for throughout 30 years to create a better future. Furthermore, the Company plans to launch 11 new projects in 2021 with the total project value hitting a record high of THB 45.1 billion.

Mr. Thongchai Busrapan, Chairman and Co-CEO of Noble Development Public Company Limited, revealed that “To celebrate the glory of the past 30 years, the Company has launched the special corporate video campaign to depict the notion ‘be different’ through a story of Kathrine Switzer who made history by becoming the first woman to officially run the Boston Marathon in 1967. At that time, the Amateur Athletic Union (AAU) barred women from taking part in the long-distance running races, so she was caught mid-race and told to get out of the competition. However, despite being interrupted, she kept running and finished the marathon eventually. Thanks to her fearless spirit, the Boston Marathon allowed women to enter the competition officially in five years later.

As a result, the Company has brought Kathrine’s story to the audience’s attention as she is a great example of those who dare to be different. Her story has also inspired us to be confident, to stay committed to achieve our goals, and to make a positive impact on our community. Throughout 30 years of journey, our main philosophy ‘be different’ shines through the unique design of each residential building, starting from the beginning of ‘NOBLE PARK’, the first successful horizontal condominium launched in 1991 which received positive feedback, to ‘NOBLE PLOENCHIT’, the so-called urban oasis in the heart of Ploenchit featuring private lifts in all units. In addition, the Company’s core belief is reflected on the strategic location selection and the launch of NUE condominium projects which can maintain a strong brand identity of Noble. Currently, the 5 condominium projects under “NUE” brand are all located in close proximity to the mass transit lines and are offered at affordable prices, suitable for the lifestyles of new generation.

Moving forward, the Company is ready to launch 11 new projects in 2021, with the total project value as high as THB 45.1 billion for the first time in the history, to maintain the leading status in the prime areas of Bangkok and vicinity. These projects can be divided into five projects to be developed on our own, five projects to join hands with U City Public Company Limited, an affiliate of BTS Group Holdings Public Company Limited, and one project partnering with Hongkong Land. For the first half of 2021, the Company plans to kick-start the year with the launch of 4 projects, including vertical and horizontal projects, which are: 1. NOBLE FORM THONGLOR (worth approximately THB 5,400 million) 2. NUE NOBLE CENTRE BANGNA (worth approximately THB 700 million) 3. THE EMBASSY AT WIRELESS (worth THB 10,700 million) and 4. NUE CONDO AT DON MUEANG (worth THB 1,900 million). The remaining 7 projects which include condominiums, semi-detached houses and townhouses will be scheduled to gradually launch during the second half of 2021 to carry out our mission to increase the customer base both domestically and internationally.

“Apart from planning to launch the 11 new projects, 2021 is going to be the next significant step for us to reaffirm our stance on being different and is also a flourishing year to cultivate strong partnerships with a number of field experts. As such, the Company is confident to accomplish the future sales target and that it will continue to receive optimistic responses from both Thai and overseas customers in the year to come.” Mr. Thongchai concluded.

About Noble Development Public Company Limited

Established in 1991, Noble Development has been very successful throughout the past three decades. The company became a listed company on the Stock Exchange of Thailand in 1997 with ticker symbol “NOBLE”. The company develops various residential projects, ranging from single house to townhouse, as well as low-rise and high-rise condominiums. It is committed to offering innovative concepts to create living experience that is beyond expectation. All Noble projects reflect Noble’s commitment, creativity and passion to address modern consumers’ changing lifestyle and living experience.

For further information, please contact:

Yada Thangthong, Marketing and Public Relations Department

Email: [email protected] Tel: 02-251-9955 ext. 2025

Benjawan Munikorn, Investor Relations Department

Email: [email protected] Tel: 02-251-9955 ext. 1415